Introduction to AppLovin

AppLovin operates a suite of marketing solutions that enable advertisers to automate, optimize, and manage their marketing efforts across a broad range of digital properties, including mobile apps, websites, and connected TVs. Axon AI, AppLovin's AI-powered advertising recommendation engine, powers these solutions by making predictions about the users most likely to engage with advertisers' products or services and serving ads to those users. If publishers decide to show ads on their properties, AppLovin may help serve those ads to you on behalf of advertisers.

How AppLovin's Axon AI Shows You Ads

To help serve you relevant and interesting ads (often called interest-based advertising), Axon AI uses device information and other information we have collected about your engagement with apps, websites, ads, and other digital properties, as described in our Privacy Policy.

AppLovin showed you this ad or content on behalf of the advertiser whose ad you clicked on based on factors like:

• Device make, model, hardware, and operating system;
• Device properties related to screen, display, size, orientation, audio, video, battery, memory usage, settings, and boot time;
• Device settings related to accessibility features and font size;
• Carrier;
• Name, properties, performance, session information, and installation information of the mobile application through which you interact with the Services;
• Country, time zone, and locale settings (including preferred language);
• Network connection type and speed;
• IP Address;
• Internet browser user-agent and software environment used to access the Services;
• HTTP header and request information;
• Advertising IDs or User IDs (e.g., IDFA/GAID);
• Vendor IDs (IDFV);
• App Set IDs;
• Browsing behavior and search and purchasing histories;
• Previous interactions with ads served by AppLovin, with our advertising partners, or merchant partners' websites and advertisements;
• Email address, phone number, and 5-digit zip code (if provided by an e-commerce platform).

For more information on Axon AI, please review our About AppLovin's Axon AI page.

Opting Out of Interest-Based Advertising

Opting out of, or withdrawing consent to, interest-based advertising does not mean that you will not receive ads served by AppLovin. You may still receive ads, but those ads may be less relevant to your interests. Please note that if your advertising ID (IDFA/GAID) changes, you may need to opt-out of interest-based advertising again.

Below are various ways you can opt-out of interest-based advertising served by AppLovin. (You may also be able to opt-out through the underlying mobile app developer, among other choices you may have in relation to ads.)

Opting Out Within The Ad

You can opt-out of interest-based advertising by clicking the “Opt-Out of Interest-Based Advertising” button below.

Opting Out Through Your Device Settings

Note: Your device may have different options depending on version and carrier. Below are instructions for the more recent iOS and Android devices.

iOS Devices:

1. Go to Settings > Privacy & Security > Tracking.
2. Turn off “Allow Apps to Request to Track”.

Android Devices:

1. Go to the Settings > Google > All Services > Ads page.
2. Select "Delete advertising ID".

AppLovin Privacy Management

To access or delete the personal information that AppLovin may have about you from the mobile games or other applications, platforms, or services that you use, you can download the AppLovin Privacy Management Application from the Apple or Google Play Stores.

iOS:

Android:

More details on AppLovin's information collection and use can be found in our Privacy Policy. For more information on our rules for ad content and behavior, please review our Policies for Demand Partners.